KLM in the clouds with portion brand experience
Client: KLM Royal Dutch Airlines
Product: Choc chip cookies & savoury mini crackers
Goal: Creation of a unique sweet or savoury snack experience for KLM
How can you turn something as simple as an on-board snack on a flight a special and differentiating brand experience? With this question KLM came up to us, in mind that the passengers on their flights were in need of something new. The result was a completely new snack concept: KLM Delicious Treats, available on all European flights. The passenger had the choice between sweet and savoury: choc chip cookie or mini crackers. Very tasty snacks and moreover the packaging concept is totally in line with the high quality KLM wants to communicate to its clients.
BAM stills firm hunger
Client: Hokra Below-the-line for Royal BAM group B.V.
Product: Twinpack extra large speculoos (caramel biscuit)
Goal: Create perfect serve and inform about BAM safety day
Safety is crucial to the international construction group BAM. Therefore the BAM safety day was organized. All employees were being informed about the importance of safety at the workplace. This happened in a relaxed atmosphere with a cup of coffee…. and a tasty cookie, of course. We were responsible for that cookie - totally in style with the corporate design of BAM. It stills the firm hunger and therefore also contributes to more effective internal company communication.
Grolsch introduces beer appetizers to the market
Client: Grolsch
Product: six complementary snacks for six different Grolsch special beers
Goal: Enhance the “Grolsch Proeftijd (tasting time)” campaign
The famous “Grolsch Proeftijd (tasting time)” campaign is known in The Netherlands since more than 10 years. Metris Foods was therefore proud to provide the campaign with portions brand experience in 2010. Grolsch introduced to each of the six beers a different snack. The snacks were carefully chosen carefully to complement the taste of each special beer. Like this it was not only the communication that was striking but also the taste of the beer that made the difference.
Chocomel Hot gets “brand boost” with the help of an American tradition
Client: Chocomel (FrieslandCampina)
Product: Mini marshmallows for Chocomel Hot
Goal: another brand booster after the successful “lepelkoekje”
In the USA they know it since years: Marshmallows in hot chocolate is a delicious combination. After the success of the “lepelkoekje” (spoon cookie) Chocomel was searching for another eyecatcher to boost their brand. One and one ad up to three and the Chocomel Mini Marshmallows were born. Every portion marshmallows was exactly enough for one cup of steaming hot chocolate. So get surprised in one of the better cafés in the Netherlands winter by trying this portion brand experience.
Friesland Campina - Lepelkoekje for Chocomel Hot
Client: Friesland Campina (The Netherlands)
Product: A spoon-cookie (lepelkoekje) for Chocomel Hot.
Goal: A tasty and handy solution to raise the brand awareness of Chocomel Hot in the catering branch.
In order to promote the product Chocomel Hot in the catering branch it was the job of Metris Food to design the spoon-cookie. It was about a spoon made of cookie. Functionality is important so we took into consideration that the cookie had to be able to be first use to eat the whipped cream, accordingly stir the Chocomel and only then enjoy the taste of the cookie together with the Chocomel. The packaging of the spoon-cookie was totally in style with the brand image of Chocomel. The consumer was very surprised by this new and creative concept. The client was surprised in the same way which led to the point that Metris Food developed gingerbread cookies, marshmallows and a cookie mix for Friesland Campina. Obviously the concepts of Metris Food added value to the product Chocomel.
IInBev – Mini cheese snack bags for Leffe
Client: InBev (Netherlands and Belgium)
Product: mini cheese snack bags for Leffe special beer
Goal: communicate the Burgundian brand values of Leffe
Leffe stands for passion in life, especially Burgundian lifestyle. With this in mind the mini cheese snack bags were developed – totally in line with the Leffe brand image. The content as well as the packaging reflected the brand values and enhanced their brand image in the catering branche. InBev was so pleased about the outcome that Metris Food was commissioned to provide other portions brand experiences for brands such as Jupiler and Hoegaarden.
Orlen Petrol – free cookie and coffee at the opening of 350 new gas stations
Client: Orlen Petrol (Germany)
Product: Free cookie and coffee at the opening of 350 new gas stations in Germany.
Goal: the communication of hospitality and brand experience with as a result of to become more known amongst the target group.
Orlen Petrol, newcomer on the German gas market wanted to convince people to tank up at one of their new gas stations. Besides communicating a good price for gas, the goal was also to communicate the hospitality of the company to the target group. This was translated to a simple but yet renowned Dutch tradition, namely free coffee with a complementary cookie for every new visiting client. As specialist in single packed surprises it was Metris Foods’ pleasure to deliver the message Orlen petrol wanted to portray: hospitality.
Thanks to this promotion Orlen Petrol made a successful start and is by now a well known brand along the German Autobahn.
Big Flatbread promotion with FrieslandCampina Cheese – Belgium
Client: Noord Hollandse Gouda
Product: counter display with Flatbread Multigrain & Rosemary
Goal: Creation of a sales promotion with impact on Noord Hollandse Gouda in Belgium
The principle is simple yet effective: with the purchase of 400 gram NHG-cheese the consumer receives a free package of Flatbread Sticks Multigrain & Rosemary. A duet of two quality products that enhance each other in a sublime way. For raising ideal brand recognition a full colour counter display was chosen according to the new brand image of NHG. This national action was plotted on 5.000 top locations (especially cheese specialists) in Belgium which made it possible for many households to enjoy this promotion.
